Folusho Orokunle owns and operates the leading Internet Marketing Reviews site. Check out his recent posts on Website Backup and Article Marketing Automation
Ten Tips to Help your Web Site Rank Better in Google
Over 80 percent of Internet users use Google to find products and services on the world wide web. It stands to reason that if you want to generate more qualified sales leads you need to rank on the first or second page within the search engines results pages on Google.
As Google gets more and more sophisticated with each algorithm update, search engine optimisation methods have to change to keep getting good results.
Here is a list of ten important tactics that you can use to improve your Google rankings.
Sign up for Google Adwords Although Google will deny it, anecdotal evidence suggests that Goggle favors Adwords customers over non-Adwords customers. This is true for new web sites that often take months to get spidered and indexed by Google. I have seen brand new sites get spidered, indexed and listed in the search engine results pages in as little as a week.
It doesn’t have to cost a lot either. You can set up a low budget campaign of 50 cents to one dollar a day and still get favorable treatment.
Use the right keyword phrase The most important factor in getting quality web traffic is to
optimize your web pages for the correct keyword phrase. Getting the most sales is often a balance between search volume for key words and level of competition. Use the Overture keyword tool and Google Adwords tool to research and identify your best keyword phrases. Look for keyword phrases that have high search volume, but low competition. It also pays to see what key words your successful competitors are optimising for.
Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it’s a waste of words and will not help you rank in the search engines. The first three of four words in your title tag should be the key word phrase you are trying to optimize for. Try to limit your total character count to 60 characters.
Write an attractive page description tag Title tags are for search engines, description tags are for people. Spend time researching and writing a description tag that compels the reader to click on your listing. Come up with a great offer, use action words. Use shock and awe. Use anything that will get them to click.
Use H1 tags An often neglected search engine optimisation technique is to put your keyword phrase in H1 tags on your page. This tells Google that the following text is about your keyword phrase. Google weights H1 tags nearly as highly as title tags. This tip alone can drastically improve your Google. Similarly, the use of bold and strong html tags can emphasize a key word phrase within the paragraph text where it may not be appropriate to use H1 or H2 tags.
Get the right keyword ratio Aim for a keyword density of around 3-5% of the page contents. Try to work your key word phrase into the page so that it reads naturally. This may take some research and analysis of successful web sites. Remember to use headings and sub-headings that include your key words.
Use alt tags and description tags on images Key words used image file names, alt tags and description tags add to the key word density of any web page. They doesn’t make a huge difference, but every little bit helps. In some product classes a Google image search may lead web surfers to your web site.
Get quality one-way incoming links through article marketing and directory submissions As far as Google is concerned; link exchanges are just about dead. They can help to get your web site spidered and indexed more quickly, but these days they add very little in terms of Google search engine rankings unless the link is on a trusted site and that site has excellent page rank. Wikipedia and DMOZ are examples of such trusted sites.
A more effective approach is to write interesting and informative articles and submit them to article directories. Make sure that you use the author bio/resource box to maximum advantage by using your key word phrase in the link anchor text, AND, by pointing the anchor text to the correct page. Your home page may not be the best choice of pages for your selected key phrase. This will also ensure that more pages than just your home page gets indexed.
Use Social book marking If you have something newsworthy, humorous, quirky, unique or shocking to say, submit a link to your web page to sites like digg.com or redit.com. These up and coming web 2.0 power houses can create a buzz overnight driving thousands of interested visitors to your web site.
Note, just because you build it doesn’t mean they will come. If it’s boring link it will quickly get buried by newer and more interesting stories. But what the hell, it’s free to submit links to these sites and you never know your luck.
Record a podcast Google loves podcasts … it just loves them. Get yourself a decent microphone and some podcasting software like Audacity and go for it. Once you have an interesting and tightly edited podcast, put it on your web site and submit it to all the major podcasting directories like iTunes and Podomatic.
John Hacking is Marketing Manager for a Brisbane web site design company and Product Manager for a Brisbane search engine optimization firm. He now conducts SEO training courses in Brisbane, Sydney and Melbourne for web masters and small business owners.
Senuke – The Best SEO Software Available To Rank 1 In Google In Less Than 7 Days
Every single web user in most of the wester world uses Google to search for services and products every single day. There is not a single business owner or freelancer with a web presence that would not give almost anything to rank top on Google’s first results page for a particular keyword. Well Senuke will help you get there in no time. Depending on the particular keyword that you chose, this can happen in less than a week and in some times it could be in a matter of hours.
Senuke is the best SEO software available and while it is not completely hands off, it is really close to it. With this great piece of software, you can get 3 days worth of web related work and accomplish the same work in about 45 minutes. If you work with this kind of materials on a daily basis, you will be able to comprehend how truly powerful this really is.
You can do niche research, check how tough any particular keyword might be to rank. You can automatically create accounts with email providers, article directories social network and social bookmarking sites, video submission sites like Youtube, RSS aggregators. You can also automatically create web profiles with up to 500 different sites all with page rank between 3 and 8.
Senuke does have a couple of drawbacks. The first one is that while it is really powerful tool to use, it takes some time to get used to all the different modules. There are however, many instructional videos that will let you see step by step how to use each one of them. The other drawback is that it is a bit pricey, but you can get your money back 10 times by using the software effectively.
Download a fully functional trial of Senuke and see how many keywords can you get to rank before the trial expires. You will be amazed. Click here now and begin implementing the tools for top search engine rankings.
New Methods to Improve Your Page Rank
It’s getting tougher and tougher to rank in search engines for certain keyphrases. In one sense this is good news: it means that when you plug a keyphrase into Google it means that you won’t get a garbage site. Google doesn’t toughen up its algorithm for calculating page rank just to make site owners suffer: it’s about quality control. This being said, there are news ways to improve your site’s page rank to help you site adapt to the Web 2.0 environment and beyond.
As Google updates its policies, certain practices have become outdated: such as article marketing. It used to be that you could upload the same article to a slew of article directories – either manually or using an article submission service – and you could build up hundreds of inbound links when the article went into syndication. Now Google will discard all of the duplicates and keep one: not even necessarily the one with the highest page rank. This can still bring in traffic from different article sites, but it cannot improve page rank.
Blog commenting is another one that has lost some of its usefulness. A lot of new site owners have never heard of the concept of nofollow. The nofollow tag is a tag put on links that looks like rel=”nofollow” tag. So the code would end up looking like: < a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.yoursite.com” target=” rel=”nofollow” >. What this will do is ensure that Google spiders will not follow the link to your site: i.e. it will not affect page rank. Again, the link can improve traffic, but not your page rank.
Better Methods to Increase Page Rank
With these common pitfalls out of the way, what are some good ways to improve page rank given Google’s new criteria.
1. Identify Nofollow links. Firefox, for example, has a dofollow plugin that will reveal which links on a site are dofollow or nofollow (blue for dofollow, red for nofollow). This is a good way to test a site’s comment section. There are also dofollow directories, which link sites that have nofollow deactivated.
2. Write unique article content. It may be difficult to write ten different posts about the same topic, but it’s recommended. You can then upload ten different articles to ten different article sites. Ten quality backlinks is much better than one. More time put in = more page rank value.
3. On your blog, don’t just write basic information that may be covered elsewhere. Write topically: these are the articles that are the most likely to go viral. People like new news, not a new version on an old topic – however well-written it might be.
4. Get yourself the Google Adwords tool to determine the most marketable keywords in your niche: put these keywords in a title tag and content, without overdoing it. These older SEO tactics still work. You’d be surprised just how many sites still have a title that include a number, not the title of the post.
5. Register with Google Webmaster tools: it will reveal any problems with your HTML code, such as broken links. It will also help with faster spidering of your site.
6. Become a social networker. One thing that is overlooked about social networks is their page rank. It’s not just about traffic from the network. Your Digg link could rank very highly for an important title and post – well before your own site. The more social networks you belong to, the more chance one of those results will show up in SERPs. These links will also improve the page rank of internal pages of your URL – very important to overall page rank health.
7. Become an avid forum poster. Just having a link to your site in your forum profile and signature is helpful – but the more active you are in the forums, the more page rank strength you will send to your profile. Forum signatures are also great for traffic. See tip #1 for revealing which forums use nofollow or dofollow links.
8. Manually add your site to directories. It’s tedious but it’s still important for your page rank. Don’t rely on automated systems because a barrage of site directory links all at once can get you red-flagged by Google. Also, important: write different keywords and site descriptions before submitting your site. If you use the same description over and over this can be seen as duplicate content.
Finally, you should have a plan for all of the above strategies. Even if you have a modest goal of only five new links a day: through comments, directories (there are thousands of potential directories), forum posts, and so on, this will build up over time. By the time of the next Google page rank update, which occurs every three months or so, you will see positive results of your public page rank climbing higher.
The SEO Wordsmith is an advanced SEO copywriter and online marketer. Read daily tips for improving website performance at the SEO Wordsmith blog (http://www.seowordsmith.com) and SEO reviews at the SEO Wordsmith Marketplace (http://marketplace.seowordsmith.com).
Link Building – 5 Latest Techniques to Rank Highly in the Search Engines
One thing the top ranking sites on Google all have in common is a large number of backlinks to their site. Link building Services is an important exercise and can be the difference between ranking on the first page Google and generating loads of free traffic or having to pay for all the traffic that visits your site. There are two main forms of link building that every Link building Services offers to their clients as per the need, internal link building and offsite external links. I’m going to focus on the external side of things for now.
Here are 5 techniques to improve your search engine ranking:
1. Social Networking. You might be wondering how social networking is going to help, but there is huge potential in building backlinks to your site through this method. The search engines already favour the top social networking sites such as Facebook, MySpace, HubPages and Twitter, so they are constantly crawling these sites looking for new content. One method I use is to create small 150 word posts in my Facebook account linking back to my website. You can easily do this in the note section of your Facebook profile.
2. Article Marketing. When focusing on writing articles for the purpose of creating backlinks, you want to submit to as many different article directories as possible linking back to your website. There are plenty of websites or software that will allow you to submit to a range of article directories at the one time.
3. Social Bookmarking. Using sites such as Digg and Propeller, you can submit your websites, articles, videos, blog posts or any other form of web content to improve your chances of it getting picked up in the search engines.
4. Contact related websites. You’ll find a number of related websites by searching your main keyword in Google. You can then email these sites to see if they’d be willing to conduct a link exchange where you would link to their site and they would link to yours in return. This can be a drawn out process and it’s often a good idea to outsource this to an external party.
5. Outsource link building. Freelance services have become all the rage online. Popular websites include Scriptlance, Elance and Rentacoder that allow you to post a project for work you require performed. You can often find people willing to perform the work at a very low price, due to the large amount of competition on these sites. Link building Services is the perfect task to outsource as it is not complicated and you can clearly instruct how you would like the work completed.
The author is an expert internet marketer and researcher and has been active part of many of the link building services and has helped many of webmasters to Buy High PR Links for their websites.
Link Building – 5 Latest Techniques to Rank Highly in the Search Engines
One thing the top ranking sites on Google all have in common is a large number of backlinks to their site. Link building Services is an important exercise and can be the difference between ranking on the first page Google and generating loads of free traffic or having to pay for all the traffic that visits your site. There are two main forms of link building that every Link building Services offers to their clients as per the need, internal link building and offsite external links. I’m going to focus on the external side of things for now.
Here are 5 techniques to improve your search engine ranking:
1. Social Networking. You might be wondering how social networking is going to help, but there is huge potential in building backlinks to your site through this method. The search engines already favour the top social networking sites such as Facebook, MySpace, HubPages and Twitter, so they are constantly crawling these sites looking for new content. One method I use is to create small 150 word posts in my Facebook account linking back to my website. You can easily do this in the note section of your Facebook profile.
2. Article Marketing. When focusing on writing articles for the purpose of creating backlinks, you want to submit to as many different article directories as possible linking back to your website. There are plenty of websites or software that will allow you to submit to a range of article directories at the one time.
3. Social Bookmarking. Using sites such as Digg and Propeller, you can submit your websites, articles, videos, blog posts or any other form of web content to improve your chances of it getting picked up in the search engines.
4. Contact related websites. You’ll find a number of related websites by searching your main keyword in Google. You can then email these sites to see if they’d be willing to conduct a link exchange where you would link to their site and they would link to yours in return. This can be a drawn out process and it’s often a good idea to outsource this to an external party.
5. Outsource link building. Freelance services have become all the rage online. Popular websites include Scriptlance, Elance and Rentacoder that allow you to post a project for work you require performed. You can often find people willing to perform the work at a very low price, due to the large amount of competition on these sites. Link building Services is the perfect task to outsource as it is not complicated and you can clearly instruct how you would like the work completed.
The author is an expert internet marketer and researcher and has been active part of many of the link building services and has helped many of webmasters to Buy High PR Links for their websites.
The Secrets Of Getting a High Page Rank Revealed!
Firefox is becoming an increasingly popular web browser and is definitely competition against Internet Explorer. One of the reasons for its success is the use of extensions – programs that can be added into the browser and utilized easily. If you’re involved in Internet marketing and are concerned about SEO, you’ll be interested in some of the extensions available for the browser. Below are five of the best ones.
5) SEO Quake
This amazing extension is incredibly effective. When you go to any web site, you activate the plugin and you’ll be able to see tons of useful information about the web site you are currently visiting. For example, you can learn how many links the site has in search engines, its PageRank, and more. You can also find out how the site has fared at social networking sites, such as Digg. Why is this important? Well, you’ll know immediately whether the site is trustworthy for one.
4) Search Status
Here’s another great extension you can use on your own site and on competitor’s sites. With the click of a button, you can see the rankings of the page in PageRank, Alexa, and other services. This allows you to easily know if you need to make adjustments to the optimization of your site or what the competition is successfully doing with theirs.
3) SEO Link Analysis
This is another great extension you can use. With this one, you can see the valuable information about backlinks on any site you visit. You can see the anchor text as well as the linking page. All of this can be useful when you’re looking at your site and making sure everything lives up to your expectations. You can also use it analyze the sites of leading competitors and top ranking sites to get ideas for what you need to do.
2) Page Age
If you want to know when your site got picked up by Google or you want to check the age of your competition’s sites, this extension is perfect for your needs. The Firefox tool bar shows you the date when Google located the page. That means not only is this extension useful but it’s also very easy to use.
1) SEObook Rank Checker
Here’s another one that might interest you: SEObook Rank Checker does exactly what it sounds like. You can visit any site and see the rankings of the page in both Google and Yahoo. This can help you see where your site happens to be on the list and where your competitors have ended up as well.
These are not just these five of the SEO extensions you can find for Firefox. There are literally tons of options out there. All you have to do is start looking for them. If you’re not currently using Firefox as your search engine browser, you need to download it today and get some of these extensions. This browser is going to be one of the best tools in Internet marketing.
Improve Page Rank In 9 Simple Steps
Here are some simple strategies you can implement right now to drastically improve your page rank within the next 14-21 days.
To make it clear, I don’t want you to rely solely on page rank to rank high in the SERPs, because page rank is not the only thing that determines your rankings. It also depends on how well you chose your headline, title tag, meta tags, keywords and a whole bunch of other factors.
Trust me when I say this: page rank is important but it’s not SUPER important, because you can (and there are case studies to support this) rank on the first page of Google with low page rank. Just as the world we live in, SEO is a pretty messed u,.but when you get to the bottom of it, you realize that page rank is just a small piece of the SEO puzzle that you need to assemble when shooting for higher placements in the SERPs.
1. Quality Content
Google is all about the customer experience. Therefore, if you want to improve your page rank-you need to think like a customer. Next time you’re posting a piece of content on your blog, ask yourself whether it is quality content. Will customer stay on your website more then 10 seconds when he sees it? Will it make him want to read more of the related content you posted previously? Will his experience with your website be a satisfying one?
If you can honestly say that the answer is “Yes!” for all of these questions, then you can assume that your content is, in fact, high quality.
2. Link Bait
The reason link bait will improve your page rank is because by posting link bait on your website you increase the chance of other websites linking to you-thus improving your link building, which is another important piece of the SEO puzzle.
3. Submit Your Site To Web Directories
Because of the fact that web directories are being monitored by humans, only mid-high quality web sites are being approved for submission. It makes it easier for Google to index those directories and trust the websites listed there. When submitting to web directories, you need to make sure that your website complies with the submission guidelines. Here’s the list of all the top web directories you should consider submitting your site to if you want to improve page rank fast:
4. Start a Blog
This is kind of an obvious one, but I feel compelled to mention it nevertheless. A huge part of improving your page rank and SEO in general is content. The more pages of content you got on your website-the more authority with Google you get. A blog makes it easier to constantly add fresh content to your website-thus increasing the number of daily visits, subscribers and organic traffic.
If you don’t own a blog yet, I highly recommend WPBeginner. These guys will not only educate you about blogging but also will set your blog up for free.
5. Create An RSS Feed
RSS will help you improve your page rank by allowing Google to index your site faster and easier. RSS or XML feeds allow your content to get syndicated to RSS directories-thus increasing the speed at which your content spreads around the web.
6. Don’t Link To Just Anybody
When you’re being asked to link back to other web sites, always consider whether this link is going to be valuable to your readers. Unless linking to this website will somehow improve the visitors’ experience-don’t give out your precious link to anyone!
7. Guest Post On Other-More Powerful Blogs
By bonding with other bloggers and webmasters, try to secure a guest author spot on other blogs. Make sure these blogs have a higher page rank then yours. That way, when you’re going to write a guest post, you will have a valuable high page rank back link to your website/blog.
8. Keep It Fresh
Google loves fresh content. To improve your page rank-make sure to update your website with fresh, high quality content at least twice a weak or so. That’s another reason why blogs are so SEO powerful.
9. Take Care of The 404 Pages
If you’re site has 404 pages (error pages-URL doesn’t exist)-you should monitor and redirect them using the 301 redirect script. If you’re using WordPress-use Redirection plugin to do that. The reason this is a crucial part of SEO, is because if you have too many 404 pages -Google will consider your website low quality (it isn’t being taken care of) and will either skip it, meaning you won’t get indexed or will get stuck in the loop somewhere and eventually skip it as well. Either way-404 pages are bad and you should take care of them.
To find out whether your website got 404 pages use Google Webmaster Tools.
But Don’t Get Carried Away With This SEO Babble…
These and dozens of other factors can be leveraged to improve page rank, but the one thing I learned is that you can’t keep up with Google forever. Google constantly changes the rules and some people always get left on the side of the road because of that. The only way you can improve page rank and keep it high is by thinking like your customer/reader/visitor each time you do something with your website.
By doing that you’re going to increase the number of visits your site is going to have and the quality of the experience of the visitor. This will get others to link to you and will help you rank high in the SERPs. That’s what I do and that is exactly what I recommend you do too.